A recent article on content marketing got me thinking. As a qualified information professional it has always been my responsibility to get the right information to the right person and at the right price. My colleagues knew that if I sent them an article or document, they could rely on the quality of the content. Increasingly though, people researching online are being deluged with rehashed, badly written ‘junk articles’. I’m unsure whether this is the fault of a decreasing amount of discerning readership, or a rise of a new king: the search engine.